Under the patronage of her Royal Highness Princess Moudhi Bint Nasser Bin Abdul Aziz Al Saud, the Holland & Barrett International opened its first store in the Kingdom of Saudi Arabia, in Jeddah city on January 31, 2018.

A large gathering attended this special event from notable members of the community and social media celebrities such as Noha Nabeel, one of the most prominent social media influencer. Moreover, Mr. Barry Beach, the British ambassador, and Mr. Nick Flynn, Global Franchise Manager at Holland & Barrett International, attended the launch of the first store in Jeddah as guests of honor and welcomed by Mr. Hazem Abdullah Saklou, executive director of Saudi Arabia company for Food Supplements, the exclusive concessionaire for Holland & Barrett, one of Alkanaah Holding Company, and Dr. Ashraf Ghazi, General Manager of Holland & Barrett (Saudi Arabia).

During the opening of the first store, it was presented the information about Holland and Barrett International, which is one of the world's leading health products and the first and largest in European, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.

Moreover, the leaders and experts in health, fitness and beauty had this event as an opportunity to identify products and their impact on Saudi community and highlight Holland & Barrett's products, which is completely free from harmful chemicals and preservatives, in line with the Kingdom's vision 2030, which promotes a healthy community and emphasizes the importance of health and beauty in society.

Mr. Saklou noted that their goal is to open more stores in Saudi Arabia this year as part of their expansion plan, explaining that community health and awareness in this field is their foremost goal.